July 2005 DiscBurn Newsletter
Discs - The Effective Marketing Tool
Discs - a very popular and useful marketing tool. But how well do they actually work?
Consider the AOL distribution model, developed by AOL Marketing VP Jan Brandt back in the early 1990's. Ms. Brandt decided that the best way to increase subscription numbers for AOL was to literally put an AOL client disc in every home in America, not once, but several times and through several means. Remember, this was a time when everyone else was marketing almost strictly online, and maybe including a client disc in one or two magazines per year.
She took that to a higher magnitude and mailed them to U.S. homes several times over a period of years, put the disc as cover mounts on every relevant magazine she could, bundled the client with computers, printers, peripherals, and other software, and put up point-of-sale displays in grocery stores, software stores, and every other brick-and-mortar retail shop that would hold still for it; in other words, it was impossible for you not to have access to an AOL disc, whether you wanted one or not.
And it worked. By the time Ms. Brandt was through, there were no viable U.S. competitors to AOL. It remains the top Internet service provider (ISP) in the world with 34 million subscribers as of March 2002. Compare that with Microsoft Network's estimated 4 million, or Earthlink's estimated 2.5 million.
AOL's use of discs effectively demonstrates why discs are such a great method of getting the word out. To put it succinctly, people respond better to discs than other traditional forms of advertising:
-They can effectively demonstrate what is being marketed.
-They include a full-sensory experience.
-They can link to the information super highway, allowing for people to stay in touch with the latest and greatest.
-They breakaway from traditional media marketing.
-They add value to the product or service being marketed.
Discs are clearly a very effective way to communicate a message on any level -- from the local neighborhood, coast-to-coast, or across the globe. Let DiscBurn help you spread your word around the world.
Hollywood Undecided About New DVD Formats
By now you've probably noticed how we've been keeping you up-to-date on the HDDVD / Blu-ray battle and how it is directly affecting consumers and various other entities. Well, it seems that Hollywood just can't decide as a whole which format they should place their weight behind.
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Why Settle For Good, When You Can Have Great?
DiscBurn offers high resolution off-set printing for all replicated products. Traditional silk-screen printing usually runs at about 120-130 lines per inch resolution. Now you can experience the rich vibrancy of off-set printing at 175 lines per inch. Try off-set printing on your CDs and DVDs this month at DiscBurn for no additional charge.
Hot Hardware - Copywriter Live
CopyWriter Live bring digital quality audio to your church, school, studio, or boardroom! The CopyWriter Live combines the flexibility of cassette tapes with the quality and longevity of CDs, in one low-cost, easy to use unit. You can record from practically any audio source, including live feed from a microphone, a cassette deck, a mixer, and many others. Make a high quality CD on the first try, every time, or make backup copies of audio or data for long-term storage. You can even span from disc to disc to record non-stop for hours on end.
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Posted by DiscBurn, a leader in CD & DVD duplication, replication and equipment.
