January 2005 Newsletter
Industry Report on Marketing with Discs
According to IRMA, the major benefits of using discs for direct marketing, versus traditional print media are:
Greater response rates. The research showed respondents with response rates on average of 7% which is nearly 3 times higher than printed brochures.
Greater remembrance of the “message” on the disc i.e. recall of the information 50% to 60% more than from printed materials.
Better cost efficiencies in terms of production and distribution (in most cases 10% to 40% less expensive than catalogs, booklets, etc.)
Enhanced level of communication and/or providing information i.e. explaining product or service with sound and full motion.
More effective response tracking and database collection
Benefits of Internet links to web sites for immediate ordering of products/services and obtaining the most current and/or additional information
CDs and DVDs stand out over “flat mail” thus breaking through the “mailbox clutter” of traditional direct mail: Most recipients feel “singled out”; recipients perceive CDs and DVDs as “valuable” and “expensive,” versus traditional mail pieces. Thus they are worth viewing, unlike print, which is often disregarded.
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JVC Introduces Blu-ray / DVDR-9 Combo Discs
Fuji Photo and CMC Magnentics are two of six companies, who have formed a consortium to promote HVD technology, which they say can be used to put 1TB of data onto just one disc. The consortium say that a HVD disc could hold about 200 standard DVD's, and transfer data at speeds 40 times that of DVD, about 1GB per second.' HVD is being seen as a possible successor to Blu-ray and HD-DVD technologies"
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CDs or DVDs in Custom Printed Sleeves.
Our monthly special ..
CD's -- $0.99 each, at 1000 units
DVD's -- $1.24 each, at 1000 units
Includes: disc replication, offset or silkscreen
printing on disc (your choice), custom printed full color cardboard sleeves, and assembly.
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Microboard's New DX-2 Disc Publisher.
The new DX-2 disc publishing system allows consumers to produce large quantities of discs with a finished, professional label, at a lower cost per disc.
The Microboard's DX-2, now available through DiscBurn, offers full coverage, 4800 dpi printing, virtually unlimited batch queuing for setting up multiple unattended print and record jobs and storing the jobs for future repetition, reliable auto loading performance, and a full warranty covering a full year of everything included: robotics, printer, recorders, and software.
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Ikegami and Avid - Tapeless Workflow Seminar
Come and see the third generation hard drive based camcorder from
Ikegami, the DNS-33W. Shoot directly onto 20 GB or 40 GB removable SCSI disk pacs, pull them out, hook up to an Avid Media Composer Adrenaline, and edit immediately - no data transferring or waiting needed! Also, we'll have the Ikegami HL-DV7AW camcorder - an awesome value for the mid to higher end shooters, and a slew of CRT and LCD SD and HD monitors from Ikegami. Ikegami's factory rep, Rick Shultz, and an engineer will be there to chat with.
Z-Systems
2839 Hedberg Drive
Minnetonka, MN 55305
January 20, 11:00 am and 3:00 pm
Registration is Recommended
Minnesota Communications Association International
"Wi-Fi - What's it all about?"
Wireless is in the air--and increasingly in newspaper headlines and magazine stories. It's being touted as the next big thing about to revolutionize our lives, by taking the broadband Internet we currently access and use through cables and digital phone lines and extending it into our flexible, unattached lives. It's futuristic, yet familiar--it was predicted to arrive in the late 1990's, but the bursting of the Internet bubble and the tech slowdown sidetracked it until now. Join us at the downtown Minneapolis Development Center of Implex.net, a leading Wi-Fi solutions provider, for an expert guide to what this Wi-Fi technology is all about and where it's heading.
Cost:
Free for members,
$15 for non-members,
$5 for students
Implex.net Development Center
Suite B-10
120 South 6th Street
Minneapolis, MN 55402
February 23, 6:00-9:00 pm
Registration is Recomended
Minnesota Professional Videographers Association
The MPVA is a non-profit organization composed of individuals dedicated to excellence in video production. The purpose of our association is to recognize videography as a specialized field of endeavor and to promote the professionalism of our members.
Regular meetings are held on the THIRD MONDAY of every month at 7:00 p.m. at the Minnetonka Community Center in Minnetonka, Minnesota. For information call (763) 550-9797 or email olvblock@aol.com.
Apple Store, Mall of America
132 South Avenue
Bloomington, MN 55425
February 21, 7:00-9:00 pm
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Posted by DiscBurn, a leader in CD & DVD duplication, replication and equipment.
